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Content Marketing

  • ✍ Content Marketing

Content that
ranks, converts, and keeps working.

Generic blog posts don’t move the needle anymore. We create SEO-driven content built specifically for home service contractors — the kind that climbs Google, answers AI queries, and turns searchers into booked jobs.

See My Content Gaps
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✍ Blog Post

“How Much Does a Sunroom Addition Cost in [City]? 2025 Guide”

📈 1,240 impressions/mo

▲ Position #2

📄 Landing Page

Sunroom Contractors in [City, ST] — Custom Enclosures & Conversions

📍 Ranking in Map Pack

▲ 34 calls/mo

📍 GBP Post

Spring Sunroom Special — Get 10% Off Enclosures Installed Before June

👁 847 profile views

✦ AI-cited

📄 Landing Page

Before & After: 3-season porch transformed into a year-round sunroom in Frisco, TX

❤️ 312 engagements

→ 8 DM inquiries

93%

of buyers read reviews before
hiring a contractor

4x

more reviews generated
with automated requests

#1

review quantity & velocity are
top-3 Google ranking signals

80%

of consumers changed their mind
based on negative reviews

  • Why It Matters

Content is the fuel behind every other marketing channel.

Your Local SEO needs content to rank. Your GBP needs posts to stay active. Your social media needs something worth sharing. Your email list needs something worth reading. Without a consistent content strategy, every other channel runs on empty.

Fuels Your SEO Rankings

Every blog post, landing page, and FAQ is an opportunity to rank for keywords your customers are actively searching — pulling in organic traffic that compounds over time.

Gets You Cited by AI Search

ChatGPT, Perplexity, and Google's AI Overviews pull answers from well-structured content. We write for both humans and machines — so you get recommended in AI-generated answers.

Builds Trust Before the First Call

A buyer reading your "how much does it cost" guide is pre-educating themselves. By the time they call, they already trust you — making the sale faster and easier.

The Content Flywheel

Good content doesn’t just work once — it creates a compounding loop that gets stronger over time.

✍

We create keyword-targeted content

Blog posts, landing pages, GBP posts, social copy

↓

Google ranks it, AI cites it

Organic traffic starts flowing to your site

↓

Visitors read, trust, and convert

Phone calls, form fills, booked estimates

↓

More authority = better rankings

Each piece of content makes the next one rank faster

↻

Flywheel accelerates

Unlike ads, it keeps working without ongoing spend

  • What's Included

Every content type your business needs — done for you

01

✍

SEO Blog Posts & Articles

Long-form blog content targeting the questions and keywords your customers are actually searching — cost guides, comparison posts, how-tos, and local guides built to rank and convert.
  • Keyword research & topic planning
  • 1,000–2,500 word SEO articles
  • Internal linking strategy
  • Schema markup & meta optimization
Ranks on Google & AI Search

02

📄

City & Service Landing Pages

Dedicated pages for every city and service combination you offer — “sunroom contractor in [city]”, “HVAC repair [city]” — giving Google a clear signal to rank you in every territory you serve.
  • City-specific keyword targeting
  • LocalBusiness schema markup
  • Map embed + service area language
  • CTA-optimized layout
Expands Your Service Territory

03

📍

Google Business Profile Content

Weekly GBP posts that keep your profile active and relevant in Google’s eyes — project spotlights, seasonal offers, and service highlights with keywords and CTAs baked in.
  • 4 posts per month
  • Keyword-optimized copy
  • Offer & event posts
  • Photo captions & Q&A answers
Boosts Map Pack Rankings

04

📱

Social Media Content

Platform-native content for Facebook, Instagram, and LinkedIn — before/after project posts, educational tips, promotional content, and reputation highlights that build your following and drive inquiries.
  • Platform-specific formatting
  • Before & after project features
  • Hashtag & caption strategy
  • Monthly content calendar
Built for Engagement

05

📧

Email & Newsletter Content

Monthly email content that keeps past customers warm, nurtures leads in your pipeline, and drives repeat business — written in your voice, sent through your GHL system automatically.
  • Monthly newsletter copy
  • Lead nurture sequences
  • Seasonal promotion emails
  • GHL email template build-out
GHL-Integrated

06

✦

AI-Ready Content Strategy

ChatGPT and Perplexity are recommending local contractors to searchers right now. We optimize your content with the structured data, E-E-A-T signals, and authority content that gets your business cited in AI answers.
  • FAQ schema for AI visibility
  • E-E-A-T authority content
  • Structured data markup
  • AI citation tracking & reporting
Future-Proofs Your Visibility

✦ AI Search is Here

Your content needs to answer the questions AI is being asked.

When someone asks ChatGPT “who’s the best sunroom contractor in [city]?” — the answer comes from web content. Businesses with well-structured, authoritative content on their site get recommended. Businesses without it stay invisible. We write with AI search in mind on every piece we produce.
See Our Full SEO System
  • How We Work

From keyword gap to published and ranking

1

Content Audit

We analyze your existing content, keyword rankings, competitor content gaps, and what your customers are actually searching for in your market.

2

Smart Request Sent

A personalized text + email goes out at the optimal time — with your branding and a direct link to your Google review page.

3

Review Posted

Customer leaves a 5-star review. It posts to Google, Facebook, Houzz — wherever matters most for your business.

4

AI Responds

Our AI responds to every review within minutes — personalized, on-brand, keyword-rich. Never a review left unanswered again.
  • What's Included

The kinds of content we actually produce

Every piece is written specifically for home service contractors — not recycled generic copy.
  • SEO Blog Post

"Sunroom vs. Porch Enclosure: Which Is Right for Your Home in 2025?"

A 1,800-word comparison guide targeting high-intent buyers researching their options. Ranks for 12 related keyword variations and captures readers at the exact decision-making stage.

1,840

words

12

keywords targeted

#3

avg. position

  • City Landing Page

"Sunroom Contractors in Frisco, TX — Custom Enclosures & Three-Season Rooms"

A geo-targeted service page with LocalBusiness schema, embedded Google Map, city-specific copy, and a clear CTA. Built to rank in the Map Pack and organic results for “[service] in [city]” searches.

5

city variants

Map Pack

ranking target

28

calls/mo

  • GBP Post Series

Monthly project spotlight + seasonal offer + service highlight + review feature

Four GBP posts per month that keep your profile fresh and active. Each post includes a keyword, a photo recommendation, and a direct link to your booking page or free estimate form.

4

posts/month

weekly

frequency

↑ rank

impact

  • Social Content Pack

30 posts across Facebook, Instagram, LinkedIn, X, and Google Business Profile

A full month of platform-native social content — project reveals, tips, promotions, testimonial graphics, and seasonal content — written in your brand voice with hashtags and CTAs included.

30

posts

5

platforms

ready to post

format

  • Why SEO is Local

Content written for contractors — not everyone

Generic content agencies write for any industry. We only write for home service businesses, which means every piece is tuned to how your customers actually search and buy.

What You Get Generic Agency SEO Is Local
Content written specifically for home service contractors ✕
Keyword research tied to local search intent ✕
AI search optimization (ChatGPT, Perplexity) built in ✕
GBP post content included ✕
City landing pages for full service territory ✕
Integrated with GHL automation system ✕
Monthly ranking & traffic reporting ✕
No long-term contracts ✕
  • Client Results

Real content. Real rankings.

Sunroom Contractor · Texas

312%

increase in organic search traffic in 5 months

“Before SEO is Local we had one blog post from 2019. Now we have a content library that pulls in calls every single week.”

HVAC Company · Oklahoma

18

city landing pages ranking in top 5 positions increase in organic search traffic in 5 months
“We now rank in every city we serve, not just the one we’re based in. The landing page strategy alone tripled our coverage.”

Pool & Patio · Arizona

6.2x

more organic leads vs. previous year
“Our competitors are spending $5k/month on ads. We’re out-ranking them organically because we own the content.”
  • FAQ

Common questions about.
content marketing

Q: How is this different from just hiring a copywriter?

A copywriter writes words. We build a content system — keyword research, topic strategy, SEO optimization, schema markup, internal linking, GBP integration, and performance tracking. Every piece is engineered to rank and convert, not just fill a page.

Q: How many pieces of content do you produce per month?

It depends on your plan and goals, but a typical engagement includes 2–4 blog posts, 4 GBP posts, and a monthly social content pack. For clients building out city landing pages, we’ll add those in the first 60–90 days as a foundational priority.

Q: Do I need to provide the topics or do you handle that?

We handle it. Every topic comes from keyword research tied to what your customers are actually searching in your market. You’ll review and approve the content calendar before anything is written, so you have full visibility without the research burden.

Q: Will the content actually sound like me?

Yes — we start every engagement with a brand voice intake to understand your tone, terminology, and how you talk to customers. The content will read like you wrote it on a very good day, not like a generic agency template.

Q: How long before content starts ranking on Google?

New content typically takes 3–6 months to rank meaningfully, though some pieces rank faster depending on competition. The real power is compound — a content library built over 12 months drives exponentially more traffic than any single post.

Q: Is content marketing included in your Local SEO service?

GBP posts are included in Local SEO management. Ongoing blog content, city landing pages, and social content are available as a content marketing add-on. Most clients run both together for maximum impact.
  • Ready to Build Your Content Engine?

Your competitors are publishing. Are you?

Let us audit your current reputation, show you what your competitors’ review profiles look like, and walk you through exactly how our system would work for your business.

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No contracts. No setup fees. Cancel anytime. Starts working in days.