Social Media Marketing

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Social Media Marketing

Show up where your customers already spend their time.

Your next customer is scrolling Facebook right now. We create done-for-you social content built specifically for home service contractors — consistent, on-brand, and designed to generate real inquiries.

f

Your Business

Facebook

📸 Before & After — Sunroom Addition, Frisco TX

Transformed this dated covered porch into a gorgeous year-round sunroom last week. The homeowners can now enjoy their backyard 12 months a year ☀️

❤️

147 likes

💬

23 comments

↗️

8 inquiries

ig

@yourbusiness

Instagram

🏠 Project Reveal — 3-Season Room → 4-Season

Another one for the portfolio 🙌 From drafty 3-season to a fully insulated year-round retreat. Link in bio for a free quote.

❤️

312 likes

💬

41 comments

🔗

19 link clicks

in

Your Business

We just completed our 200th sunroom installation this quarter. Here’s what we’ve learned about what homeowners actually want in 2025…

👍

89 reactions

💬

14 comments

👁

1.2k

inquiries

70%

of small businesses have
gained customers through Facebook

3 in 5

small businesses say social media
brought in new customers

54%

of social browsers research
products and services on social

37 min

average daily time Americans
spend on social media

The right platform for your audience

Not every platform is right for every contractor. We identify where your customers actually spend time and focus your energy there — not spread thin across everything.

📘

Facebook

The highest-ROI platform for home service contractors. Local homeowners, neighborhood groups, and before/after content that spreads organically.

#1 for contractor leads

📸

Instagram

Visual project reveals, reels, and before/after posts that build your portfolio and attract aspirational buyers researching their next project.

Best for visual proof

💼

B2B relationships, referral partners, and authority content for dealers targeting commercial clients or building industry partnerships.

B2B & referral network

📍

Google Business Profile

GBP posts rank in search and keep your profile active. We treat this as a social channel because Google does — 4 posts/month minimum.

Impacts local rankings

Why Social Media Matters for Contractors

Social isn’t just about followers. For home service businesses, it’s a trust-building engine that converts skeptical buyers into confident ones.

👁

Social proof at scale. A Facebook page with 200 before/after photos tells a better story than any brochure — and it’s visible before the first phone call.

🔄

Referrals happen on social. When a happy customer shares your project photo to their neighborhood group, you get referrals you never had to ask for.

📈

Social signals support SEO. Active social profiles and engagement send trust signals to Google, supporting your local search rankings over time.

🤝

Keeps past customers warm. Regular posting keeps your business top of mind for past customers who are prime sources of repeat work and referrals.

Done-for-you social — from strategy to post

We handle every piece of your social media presence so you never have to think about what to post next.

01 🗺

Social Media Strategy

A platform-specific strategy built around your business goals, target audience, and competitive landscape — not a recycled template used for every client.

02 ✍

Content Creation & Copywriting

Every caption, post, and graphic written in your brand voice — from project reveals to educational tips to seasonal promotions. Platform-native formatting on every piece.

03 📅

Scheduling & Publishing

Content scheduled and published at peak engagement times across all your platforms — consistently, every week, without you lifting a finger or remembering to post.

04 ⭐

Review & Reputation Sharing

Your best Google reviews and customer testimonials automatically turned into branded social posts — turning your reputation into content that builds trust on every platform.

05 💬

Community Management

Comments, DMs, and questions on your posts answered promptly and professionally — keeping conversations alive, building relationships, and converting inquiries into booked estimates.

06 📊

Reporting & Analytics

Monthly reports on reach, engagement, follower growth, and inquiry volume — in plain English, with clear benchmarks against your goals. No vanity metrics, just what matters.

🔗 Connected to Your Full System

Social media that feeds your automation pipeline.

When someone DMs you on Facebook or comments asking for a quote, they automatically enter your GHL follow-up pipeline — getting a text response within minutes and a quote request follow-up automatically. Your social presence and your automation system work as one.

8 types of content that work for contractors

Every content type serves a different job in your social strategy — from building trust to driving direct inquiries.

📸

Before & After Projects

The highest-engagement format for contractors. Visual proof that spreads organically.

🎥

Project Reels & Videos

Short-form video transforms average reach into viral reach on Instagram and Facebook.

⭐

Review Spotlights

Branded graphics turning your best Google reviews into compelling social proof posts.

💡

Educational Tips

Position you as the expert. “5 signs your sunroom needs insulation” builds authority and trust.

🏷

Seasonal Promotions

Timely offers and seasonal campaigns that drive inquiry spikes at the right time of year.

👥

Team & Behind-the-Scenes

Humanizes your brand. Customers hire people they like — show the team behind the work.

❓

FAQ & Q&A Posts

Answer the questions customers are asking before they ask them — reduces sales friction.

📍

Before & After Projects

Google Business Profile posts that keep your profile active and visible in local search results.

Onboarded and posting within 2 weeks

1 Brand Intake

We learn your voice, your projects, your audience, and what makes your business different from every other contractor in your market.

2 Platform Audit

We review your existing profiles, competitors, and audience data to identify the highest-opportunity platforms and content gaps.

3 Content Calendar

A 30-day content calendar built and approved before anything goes live — you see every post before it publishes, every time.

4 Go Live & Manage

We publish, monitor, respond to engagement, and report monthly. Fully hands-off for you from day one.

Contractor websites that rank and convert

We’ve built and optimized websites across the home services industry — each one custom, fast, and engineered to show up first in local search.

Project Reveal

This 3-season room in Frisco had been sitting unused for 3 years — too hot in summer, too cold in winter. We transformed it into a fully insulated, climate-controlled sunroom the family now uses every single day. 🏡✨ Thinking about converting your porch or patio? We offer free in-home consultations across DFW.

#SunroomContractor #FriscoTX #HomeAddition #BeforeAndAfter #DFWHomeImprovement

312

avg reach

47

engagements

6

DM inquiries

Educational Tip

5 signs your sunroom might need an upgrade 👇⁠⁠ 1. Drafts in winter (even with windows closed)⁠ 2. AC can’t keep up in summer⁠ 3. Condensation on the inside of the glass⁠ 4. Cracking or warping frames⁠ 5. You avoid using the room for 6 months of the year⁠⁠ Sound familiar? Link in bio for a free assessment.

#SunroomTips #HomeImprovement #ContractorTips #SunroomLife

847

impressions

124

saves

19

profile visits

Project Reveal

#SunroomContractor #FriscoTX #HomeAddition #BeforeAndAfter #DFWHomeImprovement

312

avg reach

47

engagements

6

DM inquiries

Social media built for contractors — not everyone

Generic social media agencies post pretty graphics. We create content that speaks directly to homeowners researching their next project — and routes them into your pipeline.

What You Get	Generic Designer	SEO Is Local
Content written specifically for home service contractors	✕
Integrated with GHL automation pipeline	✕
GBP posts included as part of social strategy	✕
Review-to-social automation	✕
Monthly content calendar approval before posting	✕
Inquiry routing from social DMs to GHL	✕
Monthly reporting with inquiry attribution	✕
No long-term contracts	✕

Real posts. Real inquiries.

Sunroom Contractor · Texas

4.6x

increase in Facebook page reach in 90 days

“We went from posting once a month (badly) to 8 posts a week across platforms. The before/after posts alone generated 14 inquiries last month.”

Pool & Patio · Florida

22

direct project inquiries from social in one month

“I always thought social media was just for vanity. Our Instagram generated more qualified leads last month than our Google Ads.”

Roofing Company · Georgia

890

new Facebook followers in 60 days

“Our neighborhood group shares are unreal. One before/after post gets shared 30-40 times and we get calls from people we’d never have reached otherwise.”

Common questions about
social media marketing

Q: Do I need to provide photos for social content?

Project photos are the gold standard for contractor social content, and the more you share with us, the better the content performs. We’ll give you a simple shot list and workflow — a quick photo before/after every job is usually enough. If you’re just starting out, we can use professional stock imagery while you build your photo library.

Q: Will I see posts before they go live?

Yes — every month you’ll receive a full content calendar with every post copy, image recommendation, hashtags, and scheduling time for your approval before anything publishes. You can request edits and we’ll revise until you’re happy.

Q: Which platforms do you manage?

We primarily focus on Facebook, Instagram, LinkedIn, and Google Business Profile — the four platforms with the highest ROI for home service contractors. We can include additional platforms based on your specific audience and goals.

Q: Is social media management separate from content marketing?

They’re related but separate services. Content marketing focuses on blog posts, landing pages, and SEO content. Social media marketing focuses on platform-specific posts, engagement, and community management. Many clients run both together as part of a full digital marketing system.

Q: How soon will I see results?

Engagement typically builds within 30 days of consistent posting. Meaningful follower growth and inquiry attribution usually become visible in 60–90 days. Social media is a long-term brand-building channel — the results compound the longer you’re consistent.

Q: Do you run paid social ads as well?

Organic social management and paid social advertising are separate services. We focus on building a strong organic presence first — a credible, active profile performs much better with paid promotion. Ask us about adding a paid social component once your organic presence is established.

Your competitors are posting. Are you?

Get a free social media audit that shows where your profiles stand today, what your competitors are posting, and exactly what a content strategy for your market would look like.

No contracts. No setup fees. Cancel anytime. Starts working in days.

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