As a small business owner, you have many different ways to market your business. When operating in today’s age of advanced technology, it is important to choose the strategies that are going to get you the best return on your investment of time. To that end, YouTube marketing is something that you need to be doing to ensure you are connecting with your current and potential customers or clients.
Now, don’t be scared – YouTube marketing is easy. You just need to pick out the right strategies to use and put them into action to start seeing results right away. Take a few minutes to think about how you could implement the following strategies into your marketing mix as well has how impactful they could be for your bottom line.
Be the Face of Your Business
If you are like most small business owners, you likely want to lead from the front, not the back. With that said, one great thing about YouTube is that you can actually get on camera, create videos and add them to your website or your Facebook page. This is great because it will allow potential customers to get to know, and feel comfortable with, you.
Think about this; if a potential customer is looking for a service that you offer and they come to your website to see a video where the owner invites them to learn more, the impact can be massive. Simply put, people will start to feel a connection with your services and feel that they have a relationship with a local company that really cares about their clients. Better yet, when you have a YouTube account, you can create as many videos as you want and keep switching them in and out. For example, you could have a holiday-themed video up during Christmas wishing everyone a happy and safe season while educating them and inviting them to your location for a sale.
Share a Valuable Message
With YouTube, you can post and share videos about common problems that your customers have. Not only will this help to build your brand, but it will also help you attract and retain loyal customers. As an example, if you are a plumber, you can share a YouTube video on your website that shows how to stop a leaky faucet or a running toilet. Not only will your visitors appreciate this content but they will also keep you in mind when they actually need a plumber.
The best part of sharing valuable content is that you do not have to be the one that creates it! You can simply go to YouTube and search for a video that solves a problem and embed it on your website. Under each video on YouTube there is a share option where you can get the information needed to take a video and place it on your website. How easy is that!
Get More Visitors
If you decide that you want to create some valuable videos full of your own content, you will be able to put them to use right away. Not only will other people find and use your videos which will push traffic to your website, but having a catalog of video content that you can use on your website and direct potential customers to can give you a big boost.
A can’t-miss strategy to get more visitors to your website is to have two videos that solve the same problem. Video one tells you what the problem is and the steps needed to fix it, while video two actually shows how to carry the steps out. The magic occurs because, as the owner of the videos, you can designate that video two is private and is only used on your website. The result is people watch video one because it is shared all over the internet, but at the end of the video they are directed to your website to see video two. Pretty neat, right?
Pay Per View
Did you know that you can actively promote your videos by paying to have them show up in the YouTube search results? And with YouTube videos getting viewed more than four billion times per day, there is really no reason why you should not be paying to get potential customers to your videos.
The great thing is that you can target exactly who is seeing your videos to ensure that you are getting the highest quality traffic possible. For example, if you are the owner of a hair salon you can target women who live within the zip code where you do business. Taking that approach will guarantee that the only people seeing the valuable content you are sharing are people who actually could come through your doors. Now, it does cost money of course as you are paying per video view, but if you understand the lifetime value of just one customer spending a few dollars on YouTube advertising is more than justifiable if it is getting new clients coming into your business.
Call to Action
One more surefire YouTube strategy that needs to be mentioned is that you must always include a call to action in your videos. This is one small detail that often goes overlooked by business owners who are just starting out with their YouTube presence.
At the end of each video, you must tell the viewer what you want them to do. Maybe you want them to come into your shop, maybe call your phone number or maybe print out a coupon from your website. Whatever that action may be, it is your job to make sure that you clearly tell them what you want done. When you take this approach and give a clear call to action, you will see that most people will do exactly what you ask them to do.
As a small business owner, it is really important that you include YouTube in what you are doing regarding client acquisition. Video is hot right now, and it is only going to get hotter in the future. By leveraging the power of YouTube, you will easily be able to drive more visitors to your website and more dollars through your door.
