Your Quality Score heavily impacts your ad position, cost per click (CPC) and return on investment (ROI). Exactly how does that happen?
Have you ever been out with someone only for them to stop to ‘check in’ to the place that you have just entered? This behavior might seem odd at...
Success in AdWords isn't just about setting up a profitable campaign. It's also about fine-tuning a working - or near-working - campaign to improve its ROI. Oftentimes campaigns...
For any business with an online presence, the most important role of a website is likely going to be to attract more customers. If you design your website correctly,...
Not too long ago, business reviews were written by subject-matter experts and printed in well-known publications. In today’s world, that’s simply no longer the case. Nowadays your customers can...
Owning a small business can be the most exciting thing that any person can possibly do. The challenges of reaching out to customers, successfully identifying and entering markets, and...
Even if your business has an enormous presence on Facebook, you may still be struggling to get new clients. Why is this? Well, in part, it’s because you’re not...
LinkedIn may not be as prevalent as Facebook, Twitter and other social networking websites; nevertheless, it has established its niche as a business tool for small to midrange companies...
With the social media craze these days, email marketing for your small business is easily neglected. After all, does anyone actually use email anymore? As it turns out, yes,...
By now, you’ve probably heard the phrase that “Content is King”. Throughout all of the algorithm updates Google has released over the last few years, one thing has never...