There’s no avoiding negative comments online. That’s just the reality of operating in the digital space. While social media can be particularly toxic for individuals who suffer abuse and...
Online communities can prove to be a highly effective tool for marketing. The ROI that these communities can generate is immense. Businesses can utilize these communities to increase their...
Is the product or service you’re selling worthwhile? You are aware of this. But how can you persuade your target audience that it is worthwhile? Marketing serves this goal....
Recent research has indicated that most consumers rely on reviews they read online to make purchasing decisions. Thus, you need to accumulate as many positive reviews as possible and...
When searching for products, services or information online, have you ever come across review sites like Google Places, Yelp or CitySearch? If you own and operate a business, claiming...
If you use one of the popular review sites online like Yelp or TripAdvisor before making a purchase or booking a flight, you have used the power of online...