These days, businesses of all sizes need strategies for search engine optimization (SEO) and pay-per-click advertising (PPC). One of the many challenges for those unfamiliar with SEO and PPC...
Social media marketing can be a whole new world of marketing for many people. There are things that seem easy to understand and other areas that seem more complicated....
Video marketing is an important part of marketing for any business, regardless of size. But it can seem overwhelming to decide which platforms to include. After all, nearly every...
Every small business should at least consider video marketing. Videos are an incredibly popular form of consuming content. If you don’t create videos, you are missing out on a...
You may think that you need a high-quality camera to take photos for your business. The good news is that you don’t need to invest in a camera. As...
Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building...
Is the product or service you’re selling worthwhile? You are aware of this. But how can you persuade your target audience that it is worthwhile? Marketing serves this goal....
Marketing is a wide field, so many things that you are currently doing may fall within this category without you ever realizing it. Yet, it is vital to step...
Blogging is important for a few reasons....For one, it creates content and keeps your website fresh and informative – search engines like that.
The owner of a small business, especially in a small town, may believe that they don't need to do any internet marketing. Perhaps they figure they already have loyal...