Once you have created a Facebook page for your small business and starting making friends on it you will want to do a couple of things to make sure that you are getting the most from it. You should obviously post new things to your Facebook page to keep your viewers interested and coming back for more, but many people have questions regarding what they should post and how often they should post it. Here are some things that you should do to ensure that you are making the most of your small business’s Facebook page.
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Post updates regularly, but do so at specific times of the day.
Research suggests that you should absolutely post updates to your business’s Facebook page on a daily or twice daily schedule, as long as you are not annoying or bothering your viewers. The vast majority of Facebook users want to see new material every day. The best times to post new material to your page is when people are typically not at work, as these are the times when most people have a chance to browse through Facebook. According to most experts, the best time to post your updates is first thing in the morning and between the hours of 7 pm and 8am. This will place your updates on people’s pages right when they are the most likely to look at them.
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Update your Facebook page regularly, including on both weekdays and weekends.
People spend a lot of time on Facebook, both during the weekdays and during the weekends. Wednesday is considered to be the best day to post updates, because this day produces a user engagement rate that is 8% higher than any other day of the week. Sunday is the second most popular day to post Facebook updates.
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Post updates to your page twice a day, as long as the content is relevant and useful.
Studies show that your Facebook page will get 40% more user engagement if you post updates twice a day, as long as the material you are posting is useful and interesting to the viewer. Never post anything that is not useful to the reader, as this will only drive people away from your page.
Employing these simple techniques can improve the effectiveness of your small business’s Facebook page.
