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Starting a new blog can be a bit overwhelming at first. It is easy to over think the process, making it out to be more difficult than it actually is. There are several things you can do to ensure the success of your new blog.

1.Write Down Your Goals.
What do you want the result of your new blog to be? Most likely, your desire is to attract new customers. An updated, interesting blog is the perfect way to reach this goal.

2.Be Persistent.
Blog readers like to know that you will be updating on a regular basis. Although it is helpful for your readers to know what specific days they can expect to read new posts, the main importance is for them to simply know the updates will be persistent.


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3.Link From Social Media.
Chances are, you have a Facebook and/or Twitter account for your small business. When you update your blog with a new post, put that link on these social media platforms to attract new readers. You can precede the link with a question or quote from the blog to get the attention of new readers.

4.Welcome Guest Bloggers.
Guest bloggers are a great idea for those low on spare time. You can give the writer guidelines to follow, such as general topics or ideas. Upon completion, you can read them over for approval before posting them to your blog. This gives you fresh content while getting their name as a writer out there.

5.Be Yourself.
Regardless of what you write, it is important to be yourself. Your readers will essentially feel like they are getting to know you through your blog posts. You do not want them to be surprised when they come to your business and meet you in person for the first time.

Blogging can seem overwhelming at first, but the process is rather simple. If you follow these basic tips, you are sure to have a successful blog for your small business.



Featured Image by Stuart Miles at


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Shonda Rogers

Shonda began her career in the hotel business. After working with 5-star properties in San Francisco and Houston, she eventually took her service industry knowledge into the online hotel marketing world. In 2009 SEO is Local was born, with the goal of helping small to medium sized businesses succeed in the ever-changing world of internet marketing.