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The Big Picture of Online Reviews

Online Reviews

Why should you care about online reviews for your business?

Of those surveyed, 41% of respondents said they read 4 to 11 reviews before they felt comfortable making a purchase.

81% of consumers have changed their mind about making a purchase based on negative reviews they found online.

90% of consumers say they would be less likely to make a purchase with a business that does not reply to posts comments or reviews on social networks.

A highly rated product or service will increase the likelihood of purchase up to 55%.

When it comes to quality of service consumers are willing to pay up to 99% more for an excellent rating then a good rating.

The Big Picture of Online Reviews



Shonda Rogers

Shonda began her career in the hotel business. After working with 5-star properties in San Francisco and Houston, she eventually took her service industry knowledge into the online hotel marketing world. In 2009 SEO is Local was born, with the goal of helping small to medium sized businesses succeed in the ever-changing world of internet marketing.